Before the age of agricultural production in South Texas, ranching was king. Forward a couple hundred years and ranching continues to be part of the South Texas historical identity. Hear from South Texas ranchers during the Sunday Speaker Series Online presentation, a program by the Museum of South Texas History, titled “Ranching Recuerdos” at 2 p.m. on Nov. 22 on Facebook Live.

Ranching heritage has left its indelible mark in borderlands culture. The impact of traditional South Texas ranching lifestyle is seen tangible ways such as local livestock shows, fashion and language. Museum CEO Francisco Guajardo, Ph.D. will moderate an online conversation with people who grew up on South Texas ranches. Panelists include Jesus Muñoz, Lilia García and Melissa Guerra.

Jesus Muñoz grew up in Riviera, Texas, as part of a family that worked on the historic King Ranch. Lilia García grew up on the Devisadero Ranch north of Raymondville. Melissa Guerra grew up on the McAllen Ranch in Linn, Texas.

The presentation will broadcast at Guests are encouraged to interact panelists with questions and comments posted on the live chat. The presentation will also be recorded and posted for public access on the Museum’s website at

This program is made possible by the generous support from the Carmen C. Guerra Endowment. Mrs. Guerra was committed to educational causes in the Rio Grande Valley. This named endowment was created by her family to honor her memory and to continue providing educational opportunities for the community.

About Museum of South Texas History
The Museum of South Texas History is accredited by the American Alliance of Museums. It is located downtown Edinburg at 200 North Closner Boulevard on the Hidalgo County Courthouse square. Hours of operation are Sunday 1 p.m.–5 p.m. Sunday and Tuesday-Saturday 10 a.m.–5 p.m. Founded in 1967 as the Hidalgo County Historical Museum in the 1910 Hidalgo County Jail, the museum has grown over the decades through a series of expansions to occupy a full city block. In 2003, following the completion of a 22,500 square foot expansion, the museum was renamed the Museum of South Texas History to better reflect its regional scope. Today, the museum preserves and presents the borderland heritage of South Texas and Northeastern Mexico through its permanent collection and the Margaret H. McAllen Memorial Archives and exhibits spanning prehistory through the 20th century. For more information about MOSTHistory, including becoming a FRIEND, visit, like us on Facebook and Instagram, follow on Twitter, find on YouTube or call +1-956-383-6911.