The first Musica Tejana ensembles to “go electric” originated a new music scene powered by electric guitar, electric bass and full drum sets. Evaliza Fuentes will present “The 1950s and the Birth of the Modern Tejano Music Scene” on Sunday, July 28, at 2 p.m. for the Museum of South Texas History’s Sunday Speaker Series program.

Icons of the electric genres of rhythm and blues and honky-tonk have been well documented by Texas historians, while the electrification of Musica Tejana remains mostly uncharted.

“The importance of electrical amplification in Tejano music reaches beyond sound, as its effect reverberates in a dynamic social and cultural intersection of music, dance and youth in the Mexican American experience,” Fuentes said. Examples of early recordings to feature electric instruments include Bonny y Sus Bonnevilles with “Monterrey Polka” and Manuel Donley’s “Ojitos Verdes.”

Fuentes, originally from Brownsville, attended the University of Texas at Austin and received a bachelor’s of art in history. In 2013, she completed her master’s degree from Texas State University with her quantitative study, “Spanish Language Music Consumption in Central Texas: Taste and Preferences.” Her academic and career goal is the preservation and conservation of Musica Tejana.

Sunday Speaker Series is included in the fee for regular museum admission. FRIENDS of MOSTHistory are admitted free as a benefit of FRIENDship and must present their FRIENDship card at the Admissions Desk.

This program is made possible with generous support from the Carmen C. Guerra Endowment. Mrs. Guerra was deeply committed to supporting educational opportunities in the Rio Grande Valley. This named endowment was created at the museum by her family to honor her memory and to continue her commitment to providing opportunities for education to the community.

About Museum of South Texas History
The Museum of South Texas History is accredited by the American Alliance of Museums. It is located in downtown Edinburg at 200 North Closner Boulevard on the Hidalgo County Courthouse square. Hours of operation are from 1 p.m.–5 p.m. Sunday and 10 a.m.–5 p.m. Tuesday–Saturday. Founded in 1967 as the Hidalgo County Historical Museum in the 1910 Hidalgo County Jail, the museum has grown over the decades through a series of expansions to occupy a full city block. In 2003, following the completion of a 22,500 square foot expansion, the museum was renamed the Museum of South Texas History to better reflect its regional scope. Today, the museum preserves and presents the borderland heritage of South Texas and Northeastern Mexico through its permanent collection and the Margaret H. McAllen Memorial Archives and exhibits spanning prehistory through the 20th century. For more information about MOSTHistory, including becoming a FRIEND, visit MOSTHistory.org, like us on Facebook, follow on Twitter, find on YouTube or call +1-956-383-6911.